In the internet a link is often symbolised by a paper clip, i.e. by something that is attached. Mostly it is a reference to some additional information in the internet, to a recommendation, sometimes to a source etc. Most external links begin with www or http:// . . .

In digital communication and for the functioning of the internet as a referencing medium and network, links are extremely useful and helpful.
 
Unfortunately this fact has lately been abused by clever and versatile internauts who engage in so-called link farming. This means that they try to lend unpopular links a high degree of popularity by providing diverse link portals with links to the URL in question, thus also misleading search engines into assuming high user interest.
 
ArgYou measures external linkings and along with its measurements offers tipps and tricks how to increase your link popularity in an honest way and what thereby to take into account.
Any questions about link strategy will be answered by means of the form on the right.