YouTube is a platform for videos, music videos and films of all kinds (from TV reportage to documentaries, soap scenes or animated films).
What counts on YouTube is how many „views“ a video obtains, i.e. how often it is viewed to make it better known. YouTube was bought by Google. It has existed since 2005 and is present in 61 countries and languages. One hundred hours of video material are uploaded on YouTube every minute. YouTube is occasionally used specifically in an advertising mix by ArgYou customers and agencies and co-analysed by ArgYou. YouTube is increasingly being used above all in commercials and in the games industry.

ArgYou sometimes measures campaigns on YouTube already in the pre-test phase. Send us your questions about campaigns, data or pre-tests using the form on the right.
ArgYou is present on YouTube: