LinkedIn is a social network for business relationships, either for gaining new ones or cultivating existing ones.

LinkedIn has been in existence since 2003 and has 313 million users. It belongs in the category social commerce but is increasingly used by Human Resource (HR) departments of companies for the recruitment of staff or by so-called head hunters (HH).

Sometimes LinkedIn can help to find again colleagues of previous employments long since lost sight of. It is mostly up-to-date regarding the professional status of a person. LinkedIn is free of charge but requires membership if you want to approach other persons directly via the network.

ArgYou uses LinkedIn only very selectively to cultivate contacts with customers who change their employer.