Measuring instead of guessing: BCW Switzerland builds offer with ArgYou Swiss data expertise. The digital market and impact research company ArgYou AG becomes the preferred data supplier to communications agency Burson Cohn & Wolfe AG Switzerland (BCW).



The most effective digital projects are those where Big Data in the form of market data from customer and agency can be used together and consistently from the project planning phase onwards. "Measuring instead of guessing is the order of the day. Gut feeling alone will definitely not help in the digital world," summarizes Christoph Glauser, CEO of ArgYou, briefly and conclusively.


ArgYou will complement the range of data tools available through BCW’s global resources, bringing unrivalled expertise into the unique Swiss market for BCW Switzerland’s clients.


About BCW

BCW is one of the world’s largest full-service global communications agencies. Founded by the merger of Burson-Marsteller and Cohn & Wolfe, BCW delivers digitally and data-driven creative content and integrated communications programs grounded in earned media and scaled across all channels for clients in the B2B, consumer, corporate, crisis management, CSR, healthcare, public affairs and technology sectors. BCW is a part of WPP (NYSE: WPP), the world leader in communications services. For more information, visit


About ArgYou

ArgYou has been measuring the impact on the digital market since 2006 - neutrally, independently and with "Swiss Quality". The market research company evaluates data from over 14,000 search channels from 203 countries and in 29 languages, which are queried via API. Since 2018, additional channel-specific analyses have been available with multi- and omni-channel queries. In May 2019, the ArgYou app was also launched, which enables market research on the go or live in meetings: