The term refers to the merchandising of the products and services of a business company. Often, marketing is done by means of advertisements in magazines, journals, TV, websites, videos and nowadays of course also online.

The valuable effectiveness measurements of ArgYou help you to optimise the affinity of your online marketing to customer demand and thus to reach a wider clientele.
„Half of every dollar I spend on advertizing is money thrown out of the window; I just don’t know which half.“ This often quoted saying attributed to Henry Ford is still valid, especially concerning online or e-marketing. ArgYou analyses precisely this missing half for its customers.

About half of all published contents and campaigns is so-called content waste, love’s labour lost but also considerable expense. The other half is effective, and it is on this half that users of ArgYou concentrate. Learn more about this via the form on the right.