Campaign Management is an important field of activity in particular for customers and agencies. For campaign managers it is becoming essential to have reliable tools and especially reliable data from the campaigns at their disposal.
Usually, campaigns are divided into pre-campaign, current campaign and after-campaign. The first phase is about planning and budgets, about generating ideas and about set-up. Mostly it is also about aims, target groups and the expectations connected with a successful campaign. While the campaign is running, it needs to be monitored, measured, adjusted and at times even to be stopped. After completion the data need to be evaluated, the campaign to be neatly wound up. In order to ensure the success of a campaign from the very start, ArgYou supports its clients, preferably already in the pre-campaign phase, with reliable effectiveness data on the entire range of themes, products and services, in 29 languages.