„Half of the money spent on my advertising is money thrown out of the window. I just don’t know which half.“ This often quoted saying attributed to Henry Ford describes one of the biggest problems facing advertising.

At that time, however, it was also assumed that every offer for sale in the media would automatically induce people to buy (stimulus-response). Today we know that this is not the case. Yet we try, with advertising agencies, adverts, notices, film ads, TV spots, posters, or radio advertising, to promote products and services. Online advertising fortunately shows increasingly exciting data, which may be able to demonstrate the use or even the transaction and conversion up to the actual purchase.

In connection with digital advertising ArgYou measures advertisements also in pre-tests long before a campaign has been launched, to assess whether it is actually equipped with the most effective advertising contents. Upon request ArgYou also tests concepts, mockups and planned advertising campaigns or apps, entirely confidentially, of course.

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